1st Virtual International Trade Event

23 - 26 November 2020

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Virtual makes it possible to create a central valuable business platform for the entire African continent!

For more than 20 years fairtrade has successfully connected buyers and sellers by means of its international trade shows in North, West and East Africa.

In order to facilitate valuable business contacts between leading global manufacturers and decision makers of the African agrofood & plastprintpack industry even in these special times, fairtrade now goes virtual!

Our targeted event marketing reaches decision makers and inspiring speakers offer relevant and informative content. Briefly: We have thought of everything to make this event a great success for all participants.

Dear exhibitors,

virtual for all Africa caters to your need for valuable business contacts!

Register as exhibitor

Dear attendees,

looking for products, solutions and technologies best suited to your needs?

Register as attendee

How can I help you?

Ms Freyja Detjen
Ms Freyja Detjen
+49 6221 45 65 19
Contact form

Preview Conference & Event Programme

to be expanded with further highlights in the weeks to come

  • Nigeria panel sessions
    Sustainable packaging - Tackling the plastic waste problem in Nigeria.
    Panelists from Anheuser-Busch InBev Africa, The Coca-Cola Company, The Paper Packaging Company, Recyclan 

    New trends and keeping up the pace - What to do to remain relevant in the FMCG industry?
    Panelists from Nestlé Nigeria, Flour Mills of Nigeria, Futuresoft     

    Positioning Nigeria’s agrofood & food processing industry for the AfCFTA post COVID-19.
    Panelists from KPMG, SMEDAN, Lagos State Chamber of Commerce & Industry, Nigeria Private Sector Alliance

  • German day
    • VDMA-Symposium
      VDMA: Introductory presentation on the German food, plastics, printing and packaging machinery industry

      Exhibitors from the VDMA Pavilion present suitable technologies for the African market
    • Egypt, Ethiopia, Ghana, Kenya and Morocco: GTAI Germany Trade & Invest correspondents report on their respective countries with a focus on agrofood & plastprintpack - Sherif Rohayem on Egypt, Ulrich Binkert on Ethiopia, Corinna Päffgen on Ghana, Carsten Ehlers on Kenya, Michael Sauermost on Morocco
  • Asoko Insights speed dating & webinars
    • Ethiopia, Ghana, Morocco, Nigeria, Kenya, Tanzania, Rwanda, Uganda: Speed dating with direct access to 8 Asoko analysts for 8 African countries
    • Webinars:
      Supply chain challenges and opportunities in coffee value chains: The case of Kenya, Tanzania, Ethiopia and Uganda
      Growth/changes in local manufacturing capacity in the Nigerian plastics and paper production

  • West Africa Plastics & Sustainability:
    Plastics, Planet, People and Profits; Understanding resins for optimized plastic film production and the circular economy; Food preservation using flexible pouches; Greenhouse & Mulch films – Plastic films for agriculture; Plastic waste recycling – challenges and opportunities for the circular economy; Facts and Figures: The growth of the West African economy  - labels and packaging

  • Ethiopia
    Overview of Ethiopia’s food & beverage processing and auxiliary industry by ATA Ethiopian Agricultural Transformation Agency

VDMA pavilion at Virtual agrofood & plastprintpack Africa 2020

Virtual for all Africa

VDMA and fairtrade cooperate for Virtual agrofood & plastprintpack Africa 2020 - Virtual for all Africa, taking place for the first time.

“For many years now, we as VDMA have been supporting our member companies in their African business with a wide range of activities” outlines Thorsten Kühmann, Managing Director VDMA Plastics and Rubber Machinery. “These include market exploration missions and participation in professional trade shows in form of German Pavilions we have applied for. Since all this is almost impossible this year, we are pleased to have reached an agreement with fairtrade on their very innovative virtual trade show concept. In the form of a VDMA pavilion we can thus offer our members an outstanding presentation of their products and solutions at Virtual agrofood & plastprintpack Africa 2020". 

The following VDMA sector associations are involved:

Plastics and Rubber Machinery
Printing and Paper Technology
Food Processing and Packaging Machinery

And Martin Maerz, fairtrade founder & managing partner adds: “We are delighted with this initiative of the VDMA, as this pavilion will make the event even more attractive. And we are looking forward to continuing our long-standing cooperation with the VDMA for live trade shows also in the virtual space.”

Press review

Extensive visitor promotion to all of Africa

300+times online and offline in English speaking media


270+times online and offline in French speaking media


How we make sure exhibitors meet the right buyers at the event?

Of course, exhibitors will benefit from our database of 35,000 visitors from our past exhibitions in Algeria, Egypt, Ethiopia, Ghana, Ivory Coast, Morocco and Nigeria. This is how we reach relevant decision makers.

In addition we are implementing a targeted digital visitor promotion campaign covering the entire continent.

And last but not least, we have contracted experienced African partners, who will support us in their respective countries to make the event a success:

  • Algeria, Morocco, Tunisia: fairtrade, Agroligne & institutions in the Maghreb
  • Benin, Burkina Faso, Côte d'Ivoire, Ghana, Mali, Senegal, Togo: AHK West Africa & West African institutions
  • Egypt: Expo Consultants Cairo & Egyptian institutions
  • Ethiopia: Prana Events & Ethiopian institutions
  • Kenya: KAM Kenya Association of Manufacturers; Agricultural Society of Kenya; B2B Africa
  • Nigeria: AHK Nigeria & Nigerian institutions
  • Tanzania: Tanzania Chamber of Commerce, Industry & Agriculture; TPSF The Voice of Private Sector in Tanzania; B2B Africa
  • Uganda: Uganda National Chamber of Commerce & Industry; B2B Africa

How it works

  • Virtual booths that generate leads

  • Virtual meetings

  • Exhibitors can follow their analytics in real-time

  • Conferences, webinars, workshops, roundtables,
    live demos, panel sessions, product launches and demos

Virtual for all Africa

Our Partners


  1. fairtrade

Institutional Partner

  1. VDMA ohne slogan

Registration Sponsor

  1. Loedige process technology

Supporting Partner

  1. KAM 60 - Kenya Association of Manufacturers

Data Partner

  1. Asoko Insight

Local Partner for Algeria

  1. Agroligne

Local Partner for West Africa

  1. AHK GHana + local partner

Local & Institutional Partner for Nigeria

  1. AHK Nigeria + Slogan

Institutional Partner

  1. uncci

Institutional Partner

  1. Tanzania Private Sector Foundation

Institutional Partner

  1. Tanzania Chamber of Commerce

Institutional Partner

  1. EABC

Local Partner for
Kenya, Rwanda, Tanzania and Uganda

  1. B2B

Institutional Partner
Agricultural Society of Kenya

  1. Agricultural Society of Kenya

Local Partner for Ethiopia

  1. Prana Events

Media partners

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